Verbal Identity
Posts
Client Audit
Existing Design System: Website: Facebook : Instagram: LinkedIn: Cork ARC Have a well defined visual identity and design system, that is fully applied to their website, but not all of their social media accounts. Their website is their main directory for engagement, donations, and promotion. Their website at this current moment doesn't include much emotional storytelling to reinforce their passion for helping patients. We noted that Cork ARC receive sufficient engagement on their Facebook, which is where they promote fundraising events, etc. There aren't strong enogh seperate directories for wether you are a prospective donor, patient or staff, and the website attempts to cater to all simultaneously.
Presentation
“Design with your vision in mind” Values: People centred, passion, understanding, innovation
