About - brand name and team bios revised

 

Brand name:

cruth (masc.) (genitive singular crutha, nominative plural cruthanna)

1. shape, appearance

2. state, condition

3. manner, mode

Originating from the Old Irish cruth, (form, shape, appearance, beauty of form, shapeliness)

Shapes are much like ideas. Some are rough, others are refined. Some symmetrical, straight lines with right angles and sharp edges, some consist of curved lines and smooth silhouettes. No matter where you look, everything around you has an interesting shape.

When a designer looks at their subject, they break it down to its most basic components: its shapes.

For us, cruth symbolises not only our roots but also our unique perspectives. With collaboration our individual shapes form one cohesive picture.

Our team:

Alanna:

With an immerse passion for graphic design and an eye for small detail, Alanna loves experimenting and pushing boundaries. To her, a perfect design is the balance between chaos and clarity. Give her a little caffeine and she will turn curiosity into creative magic.

Celine:

Aside from a multi faceted skill set, such as illustration, 3D modelling and copywriting, Celine also brings perceptiveness, curiosity and discipline to the team. Her works speak for themselves, even when she is quiet.

Nadja:

Striving for efficiency and strategy in design, Nadia is passionate about using logic and teamwork to provide tangible design solutions. She is the heart and soul of the team, keeping everything organised and professional.

Reem:

As a designer and photographer, Reem's work is emotionally impactful and consistent. She creates cohesive and captivating brand identities connecting values to visuals. Every piece she brings to life has meaning behind it, she designs with clarity and purpose.

 

Luca:

As an avid reader, Luca’s strength lies in storytelling. She is a colour specialist and strives for innovation and inclusivity. She also brings new perspectives to design thanks to her fine art background.