Our name
cruth (masc.) (genitive singular crutha, nominative plural cruthanna)
shape, appearance
state, condition
manner, mode
Originating from the Old Irish cruth, (form, shape, appearance, beauty of form, shapeliness)
Shapes are much like ideas. Some are rough, others are refined. Some symmetrical, straight lines with right angles and sharp edges, some consist of curved lines and smooth silhouettes. No matter where you look, everything around you has a special and interesting shape.
When a designer looks at their subject, they break it down to its most basic components: its shapes.
For us, cruth symbolises not only our roots but also our unique perspectives. With collaboration our individual shapes form one cohesive picture.
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