Plan of action

 

Strategy (plan of action):

Going forwards we are going to focus on improving and furthering Cork Cancer Support House’s reach and networking. This will include a slightly updated website interface with a more visible logo size and placement as well as a handful of promotional material. These design solutions will be aimed towards 3 distinct groups: patience, caregivers and potential donors. Available merchandise will include pieces for the general public who wish to donate and exclusive gifts for commercial/corporate donors.

The promotional material will include:

• care packages for patients

• social media material cohesive with the website’s branding

• updated merchandise for the store, catering to every demographic

• informational leaflets to hand out to donors

Furthermore we are also putting together a proposal for potential fundraising and networking events.