SWOT/ Comp Analysis text:

 SWOT/ Competitor Analysis:

We conducted thorough analysis of the client's main competitors in the Cork Metropolitan area to understand existing painpoints/ opportunities for our client by looking at what is and is not working in their prospective industry. By doing this, we were able to examine how our client can stand out and achieve their goals. 

Most of our competitors made use of creative fundraising strategies to engage local donors and participants from the community, and used social media as their main form of outreach. Some had a better social media presence than others, which was amplified by a dynamic website that uses storytelling and personal connection. We noticed that there was an opportunity to break up potential engagement into catagories; donors, patients, and staff. We also noticed that there was an opportunity to broaden sources of funding, such as upscale clients at the likes of benefit events/ charity summits, and using creative design strategy to stand out in these spaces.