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Showing posts from November, 2025
Plan of action - merchandising (Luca)
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Plan of action: Merchandise: clothing items pet bandana postcards / greeting cards pins / stickers merchandise will include two sets of designs: Bella (the mascot) and Anemone flower Campaign: You are not alone! Pins greeting cards bandana merchandise items to be sold in local stores as corporate collaboration include small info card with a thank you note and a QR code with website
Merchandising research
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Engagement strategy – businesses ‘ You are not alone campaign’ heavily tied into the colour purple show support, belonging and raise money bake sale in local cafes – buy this pastry and donate to cork arc Partner with local stores - small merchandising items (pins, post cards) sold in store, proceeds are donated Designs needed: campaign advertising, small who we are summary, Thank you note: Most esteemed donor, NAME We would like to express our most sincere gratitude for supporting our cause. Your donation is helping our patients with their cancer journey and our staff members. We hope you have a wonderful day. Thank you, Cork ARC Cancer Support Group Cork cancer support house merchandising research the mascot: Bella – something terrier, i forgot cartoon version of her -> mass appealing inspo: Alex Albon (Formula 1 driver) pets merch line a symbol: purple + white flower – anemone symbolises support a...