Merchandising research

 

Engagement strategy – businesses

‘You are not alone campaign’

• heavily tied into the colour purple

• show support, belonging and raise money

• bake sale in local cafes – buy this pastry and donate to cork arc

• Partner with local stores - small merchandising items (pins, post cards) sold in store, proceeds are donated

Designs needed: campaign advertising, small who we are summary,

 

Thank you note:

Most esteemed donor,

NAME

We would like to express our most sincere gratitude for supporting our cause. Your donation is helping our patients with their cancer journey and our staff members. We hope you have a wonderful day.

Thank you,

Cork ARC Cancer Support Group

Cork cancer support house merchandising research

the mascot:

Bella – something terrier, i forgot

cartoon version of her -> mass appealing

inspo: Alex Albon (Formula 1 driver) pets merch line

 

a symbol:

purple + white flower – anemone symbolises support and protection

inspo: daffodil cork cancer society uses

elegant, uses the given colour scheme, can be turned into high end merchandise

TWO TYPES OF MERCH

1. for general public

• clothing items – tshirts, hoodies, hats, bandanas

• postcards, greeting cards

• calendar?

• Mass appealing and cost effective

2. for wealthy donors and companies

• enamel pins

• jewellery?

• Thank you note?