Plan of Action: Nadia (Website)

 

      Website Plan of Action: 

          - Incorporate rebranded identity to website

         - Maintain existing structure of the homepage

         - Keep existing pages breakdown, but have them filtred into sub- pages based

           on the type of user that is using the site and what information they are looking for

              - Support Us page: support existing fundraising campaign, start your own, 

                give the user specific ideas / elements of the organisation to for. 

                      - The production of care packages

                      - For younger patients (kids) back to school supplies, etc

                      - For patient outings/ trips to improve wellbeing 

         

         - Expand the Shop to include the merchandising assets we will be creating for the client

         - Create directory for the 'sub- brands' that we are creating for the client

                - try as sub- pages and resources within services page

        - Implement personalisation/ gamification into the site

           -  Points system for participation/ attendance in fundraising events and donations that translates

                to discounted prices on local coffee shops/ restaurants 

    - Create integrated online portal for staff to access & manage upcoming events / task management

                           

TO DO NEXT

Start sketching wireframes using these principles & work on grid structure so that once client

rebrand is done the new identity can be easily applied