Design Management Group 1

     Client work breakdown: Client Website: Nadia      Client Rebrand: Reem Merchandising/ merchandising strategy: Luca Sub- brand: Alanna Care packages: Celine

 

 SWOT/ Competitor Analysis: We conducted thorough analysis of the client's main competitors in the Cork Metropolitan area to understand existing painpoints/ opportunities for our client by looking at what is and is not working in their prospective industry. By doing this, we were able to examine how our client can stand out and achieve their goals.  Most of our competitors made use of creative fundraising strategies to engage local donors and participants from the community, and used social media as their main form of outreach. Some had a better social media presence than others, which was amplified by a dynamic website that uses storytelling and personal connection. We noticed that there was an opportunity to break up potential engagement into catagories; donors, patients, and staff. We also noticed that there was an opportunity to broaden sources of funding, such as upscale clients at the likes of benefit events/ charity summits, and using creative design strategy to stand o...

 

 My name is  Reem , and I’m a  graphic designer  with a strong interest in  branding and brand visual identity . I aim to connect  visual elements  to a brand’s  values and emotional impact , creating meaningful and consistent experiences. My key strengths lie in  photography, branding, and design , which I use to bring ideas to life with clarity and purpose.

 

 

  Strategy (plan of action): Going forwards we are going to focus on improving and furthering Cork Cancer Support House’s reach and networking. This will include a slightly updated website interface with a more visible logo size and placement as well as a handful of promotional material. These design solutions will be aimed towards 3 distinct groups: patience, caregivers and potential donors. Available merchandise will include pieces for the general public who wish to donate and exclusive gifts for commercial/corporate donors. The promotional material will include: care packages for patients social media material cohesive with the website’s branding updated merchandise for the store, catering to every demographic informational leaflets to hand out to donors Furthermore we are also putting together a proposal for potential fundraising and networking events.

 

  Brand name: cruth (masc.) ( genitive singular crutha , nominative plural cruthanna ) shape, appearance state, condition manner, mode Originating from the Old Irish cruth, (form, shape, appearance, beauty of form, shapeliness) Shapes are much like ideas. Some are rough, others are refined. Some symmetrical, straight lines with right angles and sharp edges, some consist of curved lines and smooth silhouettes. No matter where you look, everything around you has an interesting shape. When a designer looks at their subject, they break it down to its most basic components: its shapes. For us, cruth symbolises not only our roots but also our unique perspectives. With collaboration our individual shapes form one cohesive picture. Our team: Alanna: With an immerse passion for graphic design and an eye for small detail, Alanna loves experimenting and pushing boundaries. To her, a perfect design is the balance between chaos and clarity...

 My name is Celine Harmon. I am interested in graphic design, illustration, and 3D modelling. My skills include but are not limited to: copywriting, image making, and Adobe software skills.  I pride myself in my ability to be perceptive, curious and disciplined as a designer.

I've always had a passion for design, particularly graphic design. Making concepts into visuals that connect with people.  I live for the small details and the moment when everything comes together perfectly .  I love experimenting, pushing boundaries, and figuring out the perfect balance between chaos and clarity. At the heart of it all, I just love turning caffeine and curiosity into creative magic.